A corporate logo is what defines a company's identity, it might not be fancy but it should make a lasting impression. In fact every time a major company makes a change to a logo, people the world over take notice. A classical example is the logo for Microsoft Office, the latest version of Microsoft office changed its logo and many people instantly associated the change in logo with the newer version. Today what differentiates just another website from a professional website is the graphics like banners and more importantly the logo.
With time logo designing has become a specialized field of graphic designing. One of the most challenging and difficult aspects of logo designing is designing corporate logos. A corporate logo is not something a company can change everyday. In fact a corporate logo is closely linked to the identity of a company.
More often than not one of the first things a company or website invests in is a corporate logo. If you are looking to get a corporate logo or website logo developed there are a few things you should keep in mind. The first thing to keep in mind is not trying to be too abstract; no matter what the nature of your business the logo should reflect your company's identity or area of expertise. For example British Telecom's current logo is similar to a globe and a headset. It might not say BT out right and it does require a certain amount of creativity to figure it out.
The truth is that there is no harm in being abstract as long as the logo reflects your company's purpose or values. Another important thing to remember while designing logos is that a logo will be part of your company's image. Think about it, every single letter head, company memo and visiting card will have your company logo on it. It is therefore essential to understand the importance of a logo in today's day and age. The same holds good for websites too, if you are planning on getting banners, or other web site related graphics developed, remember more often than not before some one visits your site they would have viewed your company's logo or banner.
If you are looking to get a logo developed then a good place to start is websites like the-design-guru.com, also remember that the design firm you hire should have considerable expertise is designing corporate logos. Also make sure that you are in constant contact with the design team so you can freely exchange ideas. In addition it is always a good thing to understand the you will be looking at more than just one design, so a little bit of patience is advised.
Unless you have a design concept in mind chances are you will be looking at a few designs before you make up your mind. It is therefore important to understand two things, one a corporate logo is not to be taken trivially and second that a logo will be your company's identity.
Hemant is the author of this article on Graphic Design. Find more information about Web Banner Ad Design here.
