Low cost Marketing People like to get good deals and free gifts, and if you offer this, combined with personal, friendly service that people like and feel comfortable with, then they will refer people very easily. Marketing by referral can be encouraged by making sure that your customers are happy with their purchases and have enjoyed their shopping experience with you. So make sure that you have good staff, and ensure that all of your products are top quality. Marketing by referral can be a bit more difficult when you have just started a new business, but you should not waste any time. As soon as you get your first client be sure to tell them to tell their friends and get all of their contact details so that you can keep them posted of new products and specials.
You can try different strategies like having a special loyalty card made for customers and when they have purchased ten products from you, and referred two friends they get a huge discount or free gift. If you have an established business, you could already be benefiting from marketing by referral without even realizing it. Basically your loyal customers will have told someone about your business, the great products, the super prices, excellent service, or anything else that they love about using your company. People usually trust their friends when they are told of a brilliant place to buy something, so you in turn benefit from that trust. Marketing your business well, whether you have an established business or are starting a new one, can be a challenging and ongoing job.
It can take time and money especially if you have to hire someone to help you with the designing of adverts and planning marketing strategies. Marketing by referral, however, is still considered to be one of the best ways to marketing your business and is virtually free to do. It may take more capital to start off with, but the amount of money you will save in advertising through typical methods will make up for it. Remember that an advert in the newspaper will be forgotten in a few days, but loyal, happy customers will last forever.
Craig A Howlett is author of this article on marketing. Find more information about small business here.
